Blossom and Sky Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.blossomandsky.com (the “Site”) or visit us in person.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

• Cookies: Data files placed on your device or computer and often include an anonymous unique identifier.
• Log files: Track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site. This includes pixels from third parties such as Facebook, Pinterest, and Google.

Order Information When you make a purchase or attempt to make a purchase through the Site (or via our Point of Sale in person), we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and payment methods like Afterpay), email address, and phone number.

Reviews and User Content If you choose to leave a review or submit photos (via our review partners or social media integrations), we collect the content of your review and the name/location you provide.

When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information, Order Information, and Review Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:

• Process and Ship Orders: We use your data to get your items to you.
• Order Communication: We use your email to send order confirmations and shipping updates. We use your phone number exclusively to contact you regarding urgent order issues, address clarifications, or delivery coordination. We do not use phone numbers for marketing or promotional calls.
• Risk Screening: Screen our orders for potential risk or fraud.
• Email Marketing: Provide you with information or advertising relating to our products or services via email (only when in line with the preferences you have shared with us).

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above.

• eCommerce Platform: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• Marketing & Advertising: We use partners such as Klaviyo, Seguno, Facebook (Meta), Pinterest, and Google to manage our email marketing and serve targeted advertisements.
• Logistics & Fulfillment: We share your shipping address and contact phone number with partners such as Starshipit and shipping couriers solely for the purpose of delivering your orders and providing tracking updates.
• Payment Processors: We share transaction data with payment gateways including Afterpay to process your payments.
• Analytics: We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

You can opt out of targeted advertising by using the links below:

• FACEBOOK/INSTAGRAM: https://www.facebook.com/settings/?tab=ads
• GOOGLE: https://www.google.com/settings/ads/anonymous
• PINTEREST: https://www.pinterest.com/settings/

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Australia, Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@blossomandsky.com or by mail using the details provided below:

Blossom and Sky, PO Box 991, Byron Bay, NSW 2481, Australia.